Our Rebrand: An Interview with Paudi Reidy, Group CEO

LPI Group are delighted to announce our rebrand after a successful tenure of 10 years in business. Paudi Reidy, Group CEO provides key insights into LPI Group’s rebrand.

LPI Group are an Irish contractor, specialising in the design, supply, installation, commissioning and maintenance of lightning protection, earthing and surge protection devices, with global reach across Europe, the UAE and Africa. We build and manage complex data centre and blue-chip projects that reimagine how people work in the built environment. Our determination and sharp focus enable us to deliver cutting edge lightning protection solutions across a range of key sectors, providing complete building envelope and human life safety.


LPI Group has made a key decision to rebrand – our first since inception 10 years ago in 2011.


As LPI Group enters our 10th year in business, with a team of over 100 staff, global locations and five times revenue growth in the last five year, we are entering a new development phase. Originally established as Lightning Protection Ireland for Irish operations and Lightning Protection International for international operations, we believe now is the right time to amalgamate the two divisions and trade as LPI Group.

Since our establishment in 2011, we have strongly prided ourselves on having a brand that reflects the premium full-service offerings we deliver to our clients. With our development across international boundaries, it quickly became clear to us that a new look, feel and image was required to articulate and reflect what sets our company apart from competitors and echo our global growth. This was the key factor for LPI Group to embark on a rebrand in celebration of our 10 year anniversary.


The official launch date is set for 11th January 2021, and the new brand and messaging has already been rolled out across our key locations and internally amongst our team. This project began early in 2020 as a major undertaking and as one of our key strategic objectives throughout our business expansion.


A core element of the rebrand was the emergence of our positioning line ‘Cloud To Ground Protection’, to reflect the full building envelope, equipment and human life protection that our systems offer. We want to ensure our clients that our carefully designed, installed and commissioned lightning protection systems catch the lightning strike at roof level and safely dissipate the electric current into the earthing system at ground level.


The rebrand encompasses everything – from changing our trading name, logo, safety signs, PPE on sites, our fleet of vehicles, our head office branding to our digital assets, like our website and social media. It has also given us an opportunity to reflect on our core beliefs as a company and ensure that these are also incorporated into our rebrand.


Our first goal is our commitment to the education of lightning protection systems, earthing systems and surge protection devices amongst the data centre sector. With the unprecedented rise in cloud demand, our key goal is to educate our data centre and blue-chip clients on the need and benefits of our mission-critical systems. Having established a dedicated data centre division in 2018, our team is focused on providing training and educational forums on the use of these systems across high-value sectors.

Our second goal is our commitment to training. We will ensure investment in the professional development and training of our employees across all divisions ranging from the project management, technical design, quantity surveying, marketing and installation departments. This will guarantee the premium delivery of our services through a highly skilled team that can adapt in line with industry standards and the changing environments of today.

Our third commitment is to our communities. This year we want to continue investing in our ‘Giving Back to the Community’ initiative. Through this, we will implement CSR activities with the active involvement and financial contribution to community-based initiatives which seek to build local infrastructure, support local needs and foster community integration.


We will continue to strive to be the best company that we can be. Our strategic plans for 2021 are to continue creating a clear pathway for LPI Group to achieve measured growth and continued operational success over a six-year period. We will continue to deliver cutting edge, innovative lightning protection solutions to clients and push industry boundaries by investing in the latest technologies and continuing our digital technology adoption.

In line with our strategic objectives for 2021, we have become proud members of leading data centre bodies, including the Danish Data Center Industry and Host in Ireland, along with a number of other smaller data centre entities. We believe working closely with these bodies will further position us as the lightning protection, earthing and surge protection specialists of choice and keep us educated on our clients’ needs in the data centre market.

This year we will be launching the ‘LPI Group Academy’, a dedicated training facility to educate our clients initially on lightning, earthing and surge protection systems, code of compliance and health and safety standards, with the prospect of developing further training courses for the market.

Finally, I can share that we have secured a state of the art facility in Sweden to further leverage our growth amongst the Nordic data centre industry. We hope to share some images over the coming weeks!

LPI Group 10 year anniversary rebrand

Lightning Protection Ireland Celebrate 10 Years with the Launch of Group Rebrand

LPI Group 10 year anniversary rebrand

Lightning Protection Ireland celebrates 10-year anniversary with the launch of a group rebrand.

Lightning Protection Ireland and Lightning Protection International will now be known globally as ‘LPI Group’. After a successful ten years trading, LPI Group have recognised our growth and expansion with the unveiling of a new corporate image. In addition to the launch of our new trading name, the rebrand also includes an update of LPI Group’s visual identity and the debut of a modernised corporate website, focused on reflecting our specialised services and dedication to complete building envelope protection against lightning strikes.

With a team of over one hundred staff located globally, strategic locations around the world and five times revenue growth in the last five years, LPI Group is entering a new development phase. Paudi Reidy, Group CEO adds “The rebrand is a momentous occasion for our team, as it positively marks our tenth year in business and the efforts made to achieve the continuous growth and development of the company. Along with this, our messaging is hugely reflective of the ethos consistently exemplified across all facets of our business and that is “cloud to ground protection”.

As LPI Group continues growth across the European data centre industry, the aim of the new rebrand is to solidify our stance as an industry leader in cutting-edge lightning protection, earthing and surge protection solutions. Grace Nolan, Marketing Manager adds, “LPI Group is a name that represents what we do and will allow us to grow into new areas as we scale. Overall, we believe this brand is more accessible and better aligns with our objectives as a company operating within the blue-chip and data centre markets”.  

LPI Group look forward to 2021 and sharing more exciting announcements in the coming weeks to mark 10 years in business. Watch this space!



Lightning Protection Ireland Proudly Support Focus Ireland, Irish Heart Foundation and Pieta

Lightning Protection Ireland Support Pieta, the Irish Heart Foundation and Focus Ireland this Christmas

As part of the Lightning Protection Ireland “Giving Back to the Community” initiative, we are proud to make donations to a number of worthy charities for people in need this Christmas. This year’s chosen charitable organisations are Pieta, the Irish Heart Foundation and Focus Ireland.

Paudi Reidy, CEO of Lightning Protection Ireland comments, “The festive season is an opportunity for us as an organisation to give back to those less fortunate. It is also our way of thanking the teams within these charities that make continual efforts to help and care for others”. Paudi continues, “Pieta, The Irish Heart Foundation and Focus Ireland are the chosen charities this Christmas as their efforts have personally helped members of our team and the communities we operate within throughout this challenging year”.

At Lightning Protection Ireland, corporate social responsibility is an integral part of our corporate values and company culture. Every year, we endeavour to select a number of charitable organisations and communities to make contributions to as part of our “Giving Back to the Community” initiative. We hope our small gesture can help the charities in some way this Christmas season.

If your charity would like to be considered for the 2021 “Giving Back to the Community” Initiative, please email marketing@lpigroup.com.


Lightning Protection International Become Proud Members of the Danish Data Centre Industry

Lightning Protection International (LPI) is delighted to announce that we have become a Business Member of the Danish Data Center Industry, an industry body representing the data centre ecosystem in Denmark. We will now proudly join over 70 fellow members who reflect the high-calibre Danish data centre supply network, and work together to meet the needs of the sector by sharing our knowledge and expertise in lightning protection.

Paudi Reidy, Group CEO shared ‘We go beyond to consistently meet the challenges of the ever-growing data centre market. Becoming part of the Danish Data Center Industry will enable LPI’s collaboration with fellow members and ensure the highest quality delivery of our essential services to the Danish market’.

Since 2018, LPI has continued to provide high-performance lightning protection systems, earthing systems and surge protection devices to hyper-scale data centres in Denmark. From lightning protection concept to the final commissioning of the system, we have ensured code compliance, safety, quality and innovation every step of the way. This creates a peace of mind for our clients that their data centre building, power supply lines, data processing and storage units, and occupants in the vicinity of the building are protected from the detrimental losses of lightning strikes at all times.

We now look forward to delivering our systems, services and values to our clients across Denmark as members of the Danish Data Center Industry!

If you would like to learn more about the Danish Data Center Industry, visit here. 

Fiona Healy, LPI Test and Inspection Coordinator Fundraises for Breast Cancer Ireland

Lightning Protection International’s Fiona Healy is taking the jump for Breast Cancer Ireland

As part of Lightning Protection International’s Giving Back to the Community initiative, we are delighted to support Fiona Healy, our Test and Inspection Coordinator, as she makes the brave move to undertake a 13,000ft skydive to fundraise for Breast Cancer Ireland. As a cancer survivor, she wanted to give back to a cause that raises funding to support pioneering research programmes across Ireland, as well as to promote education and awareness on the importance of breast health amongst women of all ages.

Fiona Healy comments, “Now I feel it’s time for me to give a little back and help another person on their journey. Prior to my diagnoses, I never would have considered a skydive, so this will be a huge challenge for me to undertake. If people can donate as little as €1, it will greatly help the cause and support individuals and families affected by this disease”.

The skydive was due to take place last Sunday the 4th of October 2020, however, due to Storm Alex, it is now postponed to the 8th of November 2020. Until then, all of us here at Lightning Protection International are wishing Fiona the very best of luck on her brave venture to raise vital funds for Breast Cancer Ireland.

If you would like to donate, please visit Fiona’s GoFundMe page here to support.

Lightning Protection Ireland Sponsor the Wicklow GAA Senior and Intermediate Hurling Championships 2020

Lightning Protection Ireland are proud to announce our sponsorship of the Wicklow GAA Senior and Intermediate Hurling Championships 2020.

Each year Lightning Protection Ireland support a host of worthwhile and charitable groups and organisations across Ireland as part of their Giving Back to the Community initiative.

The dedication, commitment and passion shown by the players and supporters of GAA across Ireland is a continual source of inspiration to the team at Lightning Protection Ireland. Through our partnership with Wicklow GAA, we aim to project those same values and connections across our brand, and continue to support communities and the GAA from grassroots levels across the country.

Paudi Reidy, Group CEO comments, “Lightning Protection Ireland are delighted to sponsor this year’s Wicklow GAA Championships, it is just one of the many community initiatives we are involved with throughout the year. The GAA is integral to communities across Ireland now more so than ever and we are delighted to be backing this”.